Week 8
According to Raj Patel (2007 p. 1), there are 800 million
people going hungry in the world compare to one billion people suffering from
obesity. Described by Patel (2007) “Global
hunger and obesity are symptoms of the same problem.” The
Food cooperation influence how we eat and they are guided only by profit
motives. They use their marketing skills
that attempt to get personal with the customer, but in fact their true motive
is to target consumers. For instance,
look at the beginning of McDonalds, they were not considering the health factor
of their foods, but mainly concentrated on the taste. If customers were satisfied with the taste,
then they would continue to buy the burgers.
It wasn’t until you heard about a woman in the United States
of America, suing McDonalds for her obesity.
This is when the menu changed and McDonalds knew this court case would
open up a “can of worms.” I noticed with
the supermarket giants a few years back, when shoppers became more aware and
educated about certain preservatives and additives in packaged food. People
were not purchasing products for this reason.
The packaged food ingredients were changing. Ten years ago it was extremely hard to find
any food without harmful additives, these days it is common to see food with
advertisements all over them stating, no artificial this and no artificial
that, no preservatives and no added msg.
It was the people power that made this change, slowly, by not buying
those certain products. Still there is a
long way to go.
Giant Food Cooperation’s, do have cooperate control and they
surveillance the people to widen their profit margins, but that doesn’t mean
consumers have no control to change some situations.
References
Patel, R. (2007). Winning and losing: An introduction, in Stuffed and starved: The hidden battle for the world's food system (pp. 1-19). Toronto, Canada: Harper Perennial.
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