Food
for thought.
The junk food industry
is one of the most prominent industries in the world and with McDonalds and KFC
(Kentucky Fried Chicken) leading the way with their worldwide advertising
campaigns, it is hard not to get pulled in by the convenience and affordability
of these such meals. For time pressed families these options can be more
suitable as they can “eat on the run”. These fast food companies claim to have
a healthier menu option for those weight conscious customers and have brain
washed these people into thinking these menus are healthy and convenient.
Convenient yes, healthy no. In families struggling to put food on the table, a
healthy eating option in not always affordable. Cooking up a pot of spaghetti
for a family of five is much cheaper in comparison to serving up meat and five
types of vegetables, which is recommended by nutritionists. Poor diet and accessibility
does contribute to the world’s overweight population. It also has an increasing
effect on diabetes and heart disease. In reference to “Stuffed and Starved”,
one research team recently suggested that if consumption patterns stay the way
they are, today’s children in the United States, will live five fewer years,
because of diet disease to which they will be exposed to in their lifetimes
(Patel 2007). The world is being dominated by the fast food industry. Television
commercials are shown at night when families are watching together, showing us
how great their “greasy” burgers are and how healthy they are making them, but
even the most health conscious person can also be fooled into thinking they are
buying fresh fruit and vegetables.
Buying from our local market stalls thinking
we are buying local produce, is not always the correct assumption. The tableland
region in North Queensland is a farming district, yet we find at some local
market stalls they are selling produce from interstate. They do this because of
product availability, and as frustrating as it is, buying produce locally grown
is not always an option. The supermarket chains will quite happily freeze
apples for storage and then sell them on their shelves as “fresh” apples. The
following is a link that Woolworths supermarkets have on their web site in
regards to which fruit and vegetables are imported and at which time of the
year. http://www.wowlink.com.au/wps/portal/!ut/p/c0/04_SB8K8xLLM9MSSzPy8xB29CPOos3izQB8jJydDRwMDA2djA6Mg-2DHsNBgYwN3U_2CbEdFAI9eKqI!/?WCM_GLOBAL
References
Patal, R. (2007).
Introduction, in Stuffed and starved: the
hidden battle for the world’s food
System. (pp. 1-19).
Toronto, Canada: Harper Perennial.
Image retrieved from: www.qualitystockphotos.com/stock-photo-25194025-fully-loaded-shelves-with-meat-in-a-large-supermarket.html?tag=&tags=
Image retrieved from: www.lonelyplanet.com/australia/queensland/cairns/images/rusty-s-bazaar-cairns$15258-5#content
Your blog effectively highlights the problems the consumer world face to buy locally. The empty supermarket shelves when cyclone Yasi was heading for Cairns only highlights this problem (Brisbane Times, 2011). The Cairns area is a farming district, so why is it that we do not always see local produce in our stores and why is 'fresh' food expensive? The answer is corporations. Food is networked to create money. By transporting tablelands produce south to be redistributed back to us in Cairns the food corporations need to charge more and the food is less fresh.
ReplyDelete"There's every incentive for food producing corporations to sell food that has undergone processing which renders it more profitable, if less nutritious" (Patel, 2007, p.5).
The Real Food Network (N.D.) is providing a network for Cairns residents to buy locally grown food from sustainable farms. The change starts with us, everyday citizens making the choice to support our sustainable future.
References
Brisbane Times. (2011). Here it comes ... Cairns prepares for the worst. Retrieved from: http://www.brisbanetimes.com.au/environment/weather/here-it-comes--cairns-prepares-for-the-worst-20110201-1acde.html
Patal, R. (2007). Introduction, in Stuffed and starved: the hidden battle for the world’s food System. (pp. 1-19). Toronto, Canada: Harper Perennial.
The Real Food Network. (N.D.). RealFood Network Get's Out there - Buy Your Local Food from the Markets. Retrieved From:http://www.realfoodnetwork.com.au/community-markets