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Although, as McNeill (2012) suggests, "...the auto/biographical act of creating a Profile follows particular company guidelines and establishes community norms for participation" (p.104), it requires only a creative imagination to evade mundane responses to these standard questions. For example, one woman expresses eloquently under the category of Religious Views: Love in motion; a man lists his Political Views: Free Human; while yet another female friend works for Mother Earth (to master the art of embodying Love in the human form).
In her lecture, Ariella Van Luyn described the concept of humanism, coupled with the rise of science, as a significant contributor to the way the modern west views the world. She described it as way of thinking of the world as 'knowable' and measurable in a scientific way. There are, however, sub-cultures that exist within western society, fully capable of using and embracing technology, who do not consider the world in terms of being knowable, but rather are focused on the mysterious creative qualities of existence. There is extensive evidence of these sub-cultures in countless contributions to the Facebook network that differ from the conventional types of information offerings the site encourages - types of information offerings which are easily subjected to the aims of a commercial organisation.
References
McNeill, L. (2012). There is no "I" in network: Social networking sites and posthuman auto/biography. Biography 35(1), 101-118. University of Hawai'i Press.
Stanner W.E.H. (1997). White man got Dreaming: Essays 1938-1973. Canberra, Australia: Australian National University Press.
Van Luyn, A. (2013). BA1002: Our space: Networks, narratives, and the making of place, week 4 notes. [Podcast]. Retrieved from https://learnjcu.jcu.edu.au/bbcswebdav/pid-1244821-dt-content-rid-961754_1/courses/13-BA1002-CNS-INT-SP2/BA1002_4.3_Networked_Narratives_-_iPad_-_20130819_11.10.29AM.mp4
Images
Unknown artist. Retrieved from https://www.facebook.com/photo.php?fbid=10202097057086805&set=a.4615049493114.2193338.1198877909&type=1&theater
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