Blog #6 Consuming Pinterest

This week discussed was the concept of ‘fordism’ relating to ‘stuff and the perspective of a sociologist can be translated as commodities (Wilkinson, 2013). The concept of ‘fordism’ concentrates on having a low production cost. The use of assembly lines was a way of standardising the work. Labourers in the production line became commodities to the production of the consumables. Trends are obtained depending on the market so that predictions of products can be made and targeted to certain audiences.

Pinterest has a large marketing interest and gathers information to guide certain marketers. It is in turn

Global Change, 2010

enabling globalisation to occur, because of the vast media that it covers. By adopting advertisements on certain pins, Pinterest has allowed for specific marketers to target a certain audience with their product. Pinterest is seen as a primary mode of the spread of ‘stuff’. It is contributing to the globalisation of consumables. Encouraging people to delve into products and buy new things.

In turn ‘fordism’ contributes to the conformity as a value to seek and match attitudes, beliefs and behaviours to group norms (Wilkins, 2013). Which is linked to the conformity of Globalisation and the link with Pinterest.

References:

Wilkinson, R. (producer). (2013). Stuff, Markets and Manufacture [Video Podcast]. Retrieved from https://learnjcu.jcu.edu.au/webapps/portal/frameset.jsp?tab_tab_group_id=_312_1&url=%2Fwebapps%2Fblackboard%2Fexecute%2Flauncher%3Ftype%3DCourse%26id%3D_42847_1%26url%3D