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| This visual guide details how users are interacting with pins, boards, other users and brands on Pinterest |
During this subject ‘place’ has always been a key aspect to
this subject. Pinterest is keen to promote the idea that the networks content,
profiles, comments, and visual prompts are what make the site a ‘community’.
The sheer number of users on Pinterest and the average demographic make it
clearly an attractive network for commercial and professional artists to market
their products.
Each certain ‘board’ on Pinterest attends to a certain
self-presentation. Members of the virtual community feel a sense of belonging.
There is an emphasis on interconnectedness within Pinterest as every ‘like’ or
‘pin’ is made from someone else ‘board’. “… place that promises to open up to
other places..” (Tuan. Y, 1991) the idea that Pinterest has a wide
range of culture and ways that it contributes to the making of place. Although
the identities are portrayed naturally through Pinterest ‘boards’, they are
formed through routine interaction and similar symbolic and visual prompts (L.
Goodings et al., 2007).
Continuous access to the internet has cause a significant
develop in how our communities interact identifying a ‘hyper-connectivity'. Emma Lindley’s blog digs deeper into the idea that social networking is changing the
way we relate to others, and how place-based communities are becoming less
important, and less cohesive. Popularity is based on how many ‘followers’ you
have, how many likes you receive. Providing a false sense of reality. Social
networking leads more and more away from physical place and into virtual place.
References:
Tuan. Y.(1991). Language and the making of place: A Narrative - Descriptive Approach. Annals of the Association of American Geographers, 81(4), page 684 - 696.
Goodings, L., Locke, A., & Brown, S. D. (2007). Social Networking Technology: Place And Identity In Mediated Communities. Journal of Community & Applied Social Psychology, 17(6), 463-476.
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