Globalisation
of the online retail market.
The retail market of
today has now turned into tomorrow, with most retail stores now trading on the
internet. This market trend has enticed many customers to now be able to shop
from within the comforts of their own homes or offices. This opportunity has
given the retail companies the power to branch out globally and to mass produce
items to sell to consumers.
Globalisation promotes a highly competitive market and these masses of
produced items are usually made in countries where economic wealth is suffering
and many employees work in factory sweat shops for as little as a dollar per
day. For many, many people, the global economy has not yet brought either
material gifts or the hope for a better life (Dicken 2007). The bigger
companies are ripping off the poor and the power sits within the company.
Cheaper labour means more of a production line and items made at a minimal
cost. Although, there is a slightly positive side to this argument, and it is
that those poorer countries have now been able to give their people steady
jobs. The argument, therefore, is that there are different sets of winners and
losers from globalisation that may emerge when the effects of the two sets of
global processes are superimposed on both those who may benefit (Dicken 2007).
Globalisation has also destabilised the
economic standing of some countries. Farmers may had always came to town to
sell their farm grown vegetables on the side of the streets to make their
living, but now there is not a market for their wares because of the
globalisation mass of supermarkets. This has now cut out the little man. As the
world continues its quest for globalisation it is continually robbing the
smaller countries of their identity and pushing western customs on to them. In
almost every major city in the world you can be sure to find a McDonalds to eat
at and if there is not one, there is always talk of a McDonalds trying to move
in.
The rise of the internet has also helped
these companies follow the spending habits of the consumer. Every major retail
store now has their own customer loyalty card which in most cases records every
purchase you make and stores the information into a database to provide feedback
on different marketing trends. If there was not any demand for certain items
there would be no supply. They will also send out emails telling about coming
promotions to help boost their sales to then increase their profit margins.
Fusion card is a loyalty card that monitors customer spending habits and stores
your personal information to their database and I receive a constant supply of
unwanted emails from them trying to entice me to buy their products. http://www.fusioncard.com.au.Globalisation
within the retail market is here to stay as long as we as consumers are willing
to purchase goods and services.
References
Dicken, p. (2007).
Winning and losing: An introduction, in Global
shift: Mapping the
Changing contours of the world economy (pp.
437-453). London, England: Sage.
Image retrieved from: www.fusioncard.com.au/About/terms.aspx
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